We spent time with your homepage, location pages, industry pages, and the project portfolio. The work itself is clearly premium. The website does not yet match. Below are the eleven findings we believe matter most — ranked by their impact on the quality of leads you are getting today.
Visual polish without a conversion architecture is the most expensive kind of website. Yours scores well on aesthetics and badly on the path that turns a visitor into a brief. Most of the lift comes from a few decisive fixes — not a rebuild from scratch.
"Transform Your Workspace" is a slogan, not a position. It does not tell a Saket-based law firm CEO with 4,000 sq ft of raw office that you are the right phone call. The ICP, the geography, the timeline — all missing in the first frame.
A buyer should know within 5 seconds: who you serve, what you build, in how long, in which cities.
The biggest button in your hero says "Our Projects". That is not a lead-gen action — it sends the visitor sideways into the gallery instead of forward into a conversation. The 10% off consultation offer is buried in a popup.
Move the consultation booking to hero-level. Reserve "Projects" as a secondary action.
These numbers are conversion gold for a high-ticket B2B service. They sit five scrolls down. Move them to the hero band — they pre-qualify Serein in the first 8 seconds and disqualify the wrong leads who are looking for a freelancer.
You have Cox & Kings, Jindal, and 18 more recognisable logos. But the buyer who sends a brief wants to see a Director at Cox & Kings saying "They handed it over in 11 weeks." Three named testimonials with photos will outperform thirty logos.
The portfolio surface shows four projects. For a buyer comparing you to two other firms, depth is the tiebreaker. We rebuild the portfolio as a filterable system — by industry (Legal, CA, Retail, Hotels), by city, by size — pulling in 30+ projects you have already done.
Buyers spend 6–9 minutes on a site like yours before deciding to enquire. Your lead capture currently lives in the popup and footer. We propose 5 capture moments threaded through the page — each tuned to a different intent stage.
We found "Їmpressionism" (a Cyrillic Ї instead of an I) and several awkward phrasings. On a premium fitout site, copy errors quietly tell the buyer: they're sloppy with details. Three days of editing fixes this.
A premium interior firm with the wrong tech-vendor credit in the footer creates dissonance. Either remove it, or replace with a discreet "Crafted by Golden Flitch" credit that aligns with the brand position you want.
You have city-level pages and industry pages — that is correct architecture. But Google's algorithm is rewarding off-page authority, and your domain has very few quality backlinks for "office interior designer Delhi NCR."
"Experience Our Spaces in 3D" is a strong promise. Today it links to a single .webp. Either fulfil the promise (interactive walkthrough of 2 flagship projects) or change the headline to something honest. Premium buyers notice.
Buyers self-qualify through price ranges and project sizes. Add a discreet "Projects from 1,500 to 50,000 sq ft" or "Engagements from ₹X lakh" line — it filters out the small jobs and validates you to the big ones.
Most agencies skip straight to ads. We refuse to. The order matters: Brand → Web → SEO → Ads. Each pillar makes the next one cheaper and sharper. If we run paid traffic into a website that doesn't sell you well, we just burn budget faster.
Sharpen the position, refine the visual identity, write the language. Decide what Serein stands for, who it serves, and what it costs.
A custom-coded, fast, conversion-architected site. Filterable portfolio, 5 lead-capture points, named testimonials, and an honest 3D walkthrough.
The compounding asset. Technical fixes, content for high-intent local keywords, and authority links so you stop renting traffic and start owning it.
The accelerator. Search campaigns on commercial-intent keywords, with intent-matched landing pages and a tight feedback loop on lead quality.
Before we change a single line of code on the site, we get clarity on three questions: Who is the Serein client? What do they pay you for that they don't say out loud? What is the one thing you want them to remember? The answers feed every downstream decision.
Two 90-minute working sessions with you and your founders. We map the ICP, the alternatives a buyer considers, and the one position you should own.
We do not redesign the logo unless we must — your wordmark has equity. We refine the system around it: type, palette, photography direction, motion.
The way Serein speaks. Tone-of-voice rules, three signature phrases you own, and the elevator pitch in three lengths — for ads, the website, and a cold email.
The same brand, said three different ways for three buyers — a CA opening a new firm, a retail brand expanding, a hotel renovating. One framework, three doors in.
Templated deliverables your team can use day-to-day without re-designing every time. Saves you (and us) months of "can we get the deck?" emails.
The 30-page reference document everyone in your team — and any future agency you work with — uses to keep Serein consistent. Built to last 3+ years.
The new site has one job: take a Delhi NCR business owner with 4,000–40,000 sq ft of office and convert them from "looking around" into a booked discovery call within 7 minutes. Every section, scroll-depth, and click is engineered toward that.
We rebuild the site map around how a buyer actually thinks: by industry, by city, by service. Three doors in, all leading to the same conversion path.
The first 600 pixels are 80% of the result. Position-first headline, primary CTA (book consult), proof bar (280+ clients, 550+ projects, 500K sq ft), one anchor visual.
Your strongest asset, finally given room. 30+ projects loaded at launch. Filter by industry, city, sq ft. Each project becomes its own SEO-rich case study.
Three named testimonials with photos shot on location, three video quotes, an in-progress site count, and a process timeline. Trust is built in layers.
5 lead-capture moments engineered into the page. WhatsApp CTA, sticky consult button on mobile, exit-intent on desktop, form on every industry page.
Lighthouse 90+ on every core metric. Schema markup for LocalBusiness and Service. Structured data for projects. Built so SEO compounds from day one.
We will photograph or re-edit 6 hero projects to a single visual standard — same time of day, same lighting palette, same crop ratios. When 6 different shoots look like one body of work, the brand suddenly feels deeper than it is.
We build a re-usable shoot brief and a tight editing LUT so every future project on the site, on Instagram, on the deck — looks unmistakably Serein.
"One visual standard, applied with discipline, does the work of three years of brand-building."CTAs are not buttons. They are decisions you make for the visitor at the right moment. We have audited every interactive element on sereinspaces.com today and rewritten the conversion architecture below.
One bold primary CTA: "Book a 30-min Discovery Call". One secondary: "View Portfolio". No third option — focus is conversion.
After the portfolio band: "Found something similar to what you need? Tell us about your project →". Soft, conversational.
WhatsApp button always visible on mobile. 70% of your traffic is mobile. WhatsApp converts at 4–6× the rate of a form on Indian B2B services.
Lawyer Office page → "See our 12 law-firm fitouts" + "Book a consult specific to legal-office design".
About to leave? "Take our 30-page Office Design Cost Guide" — captures email, builds remarketing audience for ads.
SEO is the only marketing channel where the cost goes down over time and the result goes up. It is also the slowest. We treat it as the long arc — six-month minimum, compounding monthly. Inside 9–12 months, SEO should be your cheapest source of qualified leads.
Month 1 deep-dive. Crawl the site, fix every red flag — broken redirects, duplicate meta, schema gaps, slow Core Web Vitals.
We rank for the 30 keywords your buyers actually type — not vanity terms. Each keyword is mapped to one URL and one buyer intent.
Four ranked, indexable articles every month. Not blog filler — long-form pieces tied to keywords with commercial intent.
Google Business Profile, location pages, citations, reviews. The geography work that wins "office interior designer near me" in Saket, Noida, Gurgaon.
4–6 quality backlinks per month from architecture, design, and business publications. We pitch and place; you approve every link.
One dashboard, three numbers that matter: rankings, organic traffic, organic leads. Monthly review call to read the signal and adjust.
Ads are the accelerator, not the engine. The moment Brand + Web are in place, Google Ads becomes 3–4× more efficient — because the same click now lands on a website that closes. We start narrow (search, commercial intent), prove unit economics, then expand.
These are conservative month-3 estimates based on Delhi NCR auction data for the keywords we plan to bid on. Numbers compound from month 3 as the SEO content layer feeds remarketing audiences and Quality Scores rise.
If a Google Ads account exists, we audit it. If not, we build it from scratch with proper conversion tracking, GA4 integration, and offline conversion import.
3 search campaigns, 8 ad groups, 200+ keywords clustered by intent. Aggressive negative-keyword list to keep the wrong searches out.
One landing page per intent — not one homepage for all. CA office searches land on a CA-specific page. Lawyer searches land on a lawyer page. Match = conversion.
3 ad variations per ad group from day one. Headline rotation, sitelinks, callouts, structured snippets, image extensions — every modern asset deployed.
Weekly: bids, negatives, creative pruning. Monthly: structural changes, new tests. Quarterly: strategy reset based on lead-quality data.
The single hardest thing in B2B paid: closing the loop on lead quality. We track which keyword → which lead → which closed deal. Then double down on what closes.
We do not run all four pillars on day one. Brand finishes before website starts. Website goes live before Ads scale. SEO begins quietly in month two and compounds. Below is the plan in weeks.
Position locked. Visual identity ready. Web design picks up where this leaves off.
Ads can now scale on a site that converts. Organic traffic starts compounding.
Top-10 rankings begin appearing for 6–8 mid-tail keywords. Organic leads start.
All four pillars active. Three sources of qualified leads working in parallel.
We have intentionally kept the team small. Eight people in total — two per pillar, plus the Founder and Head of Growth & Strategy on every call. You will know everyone by first name. No layered account managers between you and the work.
On every monthly review call. The single point of accountability for the engagement. You will not be passed to a junior.
We have priced this proposal at the lower end of what an engagement of this depth typically runs in Delhi NCR. The reason: you are an established firm with proven demand. We do not need a six-month onboarding to understand your business. We just need to do the work well.
| Workstream | Scope | Type | Investment |
|---|---|---|---|
| Brand Revamp | Position, identity, language, guidelines, collateral. 5 weeks. 2-person team.Includes 2 working sessions, 3 design rounds, brand book PDF. | One-time | ₹ 2,50,000 |
| Website Revamp | 14 custom pages, headless CMS, filterable portfolio, conversion engineering. SEO foundation included. 8 weeks. 2-person team.Lighthouse 90+ guaranteed. 60 days post-launch support. | One-time | ₹ 4,00,000 |
| Google Ads Management | Account setup, campaign management, creative, optimisation, lead-quality loop.Excludes media spend. Suggested ad spend: ₹60K–1L / month direct to Google. | Monthly | ₹ 60,000 / mo |
| Year-One Total | Brand + Web + 12 months Ads management | ₹ 13,70,000 | |
Year-one total = ₹6,50,000 one-time + (₹60,000 × 12 months) Ads management. GST extra. Excludes media spend, premium plugins, paid stock photography. All deliverables become your property at handover.
The complete digital reset. New brand, new website, paid lead flow on top. Best when you are ready to commit to a six-month transformation and want a permanent asset at the end of it.
Quick-impact improvements on the current brand and site — fix the critical issues, sharpen the messaging, add the missing CTAs — with paid leads running in parallel. Best when you want to test the partnership before a full rebuild commit.
Note: Suggested ad spend is the media budget paid directly to Google, not to us. We bill only the management fee. You see every rupee of spend on your own card.
These projections are modelled on Delhi NCR auction data, your current organic baseline, and outcomes we have seen on similar premium B2B services. We have stayed deliberately conservative — we would rather under-promise and over-deliver.
By month 6, projected qualified-lead volume is roughly 3.2× current baseline — at a comparable or lower cost per lead.
Blended across SEO and Ads. Drops further as Quality Scores rise and organic share grows. For a service that closes at ₹15–50 lakh/project, the unit economics are strong.
Across the 30-keyword target list. Conservative — premium B2B services in Delhi NCR have lower competitive density than retail or B2C.
If anything in this proposal felt off, tell us — we want the next call to fix it. If most of it landed, the simplest next step is a 45-minute working session where we walk through the timeline, lock the scope, and put dates on the calendar. We are holding two slots this week.